GROW defines its target beneficiaries in a way that encompasses women and girls, who can realistically be impacted by GROW’s interventions, and that captures the complex nature of economic empowerment and prosperity, including increased income and improved agency (enhanced voice, choice and decision-making) in both economic and social spheres.

The Project will focus specifically on olive by-products, sheep and goat dairy, and agro-food processing value chains, where significant potential exists to empower women, including female youth, to move beyond their essential, but largely unrecognized roles, ultimately contributing to their increased agency in both economic and social spheres

GROW targets beneficiaries working in goat and sheep dairy, agri-food processing and olive by-products value chains, or have new business idea related to these value chain and in the renewable energy sector.

GROW targets female youth (18-29 years old) and women (30 years and older).

GROW’s outreach approach will focus on the targeted governorates of Hebron, Jenin, Nablus, Tulkarem, Ramallah (surrounding villages), Salfit and Bethlehem. GROW’s beneficiary selection criteria and process will focus on targeting the most vulnerable communities in these governorates, to include Area C and the seam zone areas/close to the wall, residential marginalized areas and neighbourhoods within cities, Bedouin communities, refugee camps, rural and remote areas away from urban areas. The population in these communities often suffer from higher poverty and unemployment rates, violence, as well as lack of adequate services.

To ensure the project is responsive to the often-changing dynamics of women and youth entrepreneurs, GROW will include new and existing female entrepreneurs. New entrepreneurs/MSMEs are women and female youth, who run their own businesses, either individually or with a group of women, within a family, or within a cooperative, or a civil society project since more than one year. Their products are seasonal and are limited to two products. Existing entrepreneurs/MSMEs on the other hand, have businesses that were established for more than one year, and produce more than two products, whether seasonal or all year long.