Roaa is a 25-year-old entrepreneur from Jenin. After finishing a bachelor’s degree in accounting from al Quds Open University, Roaa began her journey as an entrepreneur together with a designer friend of hers. In 2015, they opened their own shop in Jenin, producing designer “Abaya” dresses. Roaa generated the ideas while her partner designed them. The shop showed great success despite the worries of her mother, two brothers and four sisters. Due to personal circumstances, however, her designer partner had to leave, and they ended the partnership and closed the shop. Roaa knew how important financial independence was for a woman, so she applied for a job as a clothing shop clerk where she continues to work. Since she was a child, Roaa was interested in making sweets. Her first experience was during seventh grade, when she made her first cake using her mother’s recipe but improved upon it to create a novel taste. In 2017, she began posting her handmade desserts to her Instagram page, and received great feedback from the community. In March 2019, Roaa began to supply her sweets and pastries to a local café in Jenin named Kafka, a cultural and innovative space for youth started by four young women. Roaa now makes about 1000-1200 NIS per month by selling her products to Kafka. She supplies the shop with cinnamon rolls, focaccia, milk cake, tart pastry, chicken burgers and French bread. Click on title to read full story.